Michael Forrest
Senior Vice President & General Manager, Retail Operations
Samsung Electronics America

As Senior Vice President and General Manager of Retail Operations at Samsung Electronics America, Michael Forrest is focused on creating an in-store brand consumer experience that’s as innovative as the company’s products. Michael drives the retail strategy across all channels and products within the U.S., working to continuously elevate the Samsung brand through cutting-edge experiential retail solutions. At the helm of over 60,000 retail locations nationwide, Michael and his team deliver a best-in-class experience for Samsung consumers with the goal to highlight how Samsung products can impact and improve their lives. With 26 years of experience, Michael’s passion for people and helping brands engage with consumers have allowed him to build an impressive track record of developing teams that work synonymously to achieve superior levels of performance. Having previously held positions at LVMH, Microsoft, Apple and Nordstrom, Michael has an extensive history of producing multi-million dollar revenue growth and driving dramatic improvements in profitability and customer satisfaction.

Michael lives in the suburbs of Seattle with his wife Lynnele and their two children.