Founded in 1954, Supima is the sole promotional organization representing the American Pima cotton growers. Supima is known as the world’s finest Extra-Long Staple cotton and is grown in the western and southwestern United States. Supima is used in premium home fashions and apparel products and is highly sought after by consumers for its superior softness and strength. Over 350 premium retailers, brands and textile manufacturers from 32 countries are Supima licensees, and therefore, have the authority to use the Supima name and trademark. From field to fabric, the Supima licensing program verifies the authenticity of products using the Supima.