Lauren re-joined Gensler with 19 years of experience in strategy and experience design. She began her design career in print communications and environmental graphics. In recent years, she focused on understanding consumers in order to create meaningful brand engagements through experience design, service design, programming, and the built environment. She has led creation of Gensler’s Experience Index, the result of a multi-year research effort to identify and quantify the factors of design that impact the human experience. She is driven to understand how to measure human experience. Lauren has worked with entertainment, retail, and hospitality clients such as Melissa McCarthy, Disney, VF Corporation, Marriott International and Outback Steakhouse. Trained in urban design, Lauren has helped developers like Related and Mack-Cali define the user experience for large, mixed-use projects, and has
repositioned several commercial office buildings in NYC.