Barry Beck is the COO and Co-founder of Bluemercury Inc, an iconic high-growth luxury beauty retail chain and cosmetics brand developer founded in 1999. In 2015, Macy’s Inc. (NYSE: M) acquired the company. Mr. Beck oversees all aspects of Bluemercury’s strategic growth initiatives and operations including real estate, product development and finance. He also co-founded M-61 Laboratories, makers of M61 Skincare and Lune + Aster Cosmetics. Mr. Beck currently sits on the Trustee Council of Cornell University, the Advisory Council of Cornell University’s ILR School, and on the Advisory Council of the Federal Reserve Bank of Richmond.