JC Curleigh

Over the past 25 years I have had the opportunity to take on some amazing challenges, engage with some exceptional people, and explore many cultures around the world.

As the leader of the Levi’s Brand, my challenge has been to set the conditions for success to bring Levi’s back to its’ iconic status as THE authentic lifestyle brand leader. Since joining Levi Strauss & Company in 2012, the business has grown (profitably) every year and the brand is considered iconic once again. I am now the Global President of ALL LS&Co. Brands.