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Rick Darling, President, LF USA

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Rick Darling is the President of LF USA and Executive Director of Li & Fung Limited, the multinational consumer goods export and logistics group. Headquartered in Hong Kong, Li & Fung is recognized as the world’s leader in consumer goods design, development, sourcing and distribution.As President of LF USA, Rick oversees the Company’s rapidly expanding on-shore model in the U.S. which has built a unique portfolio of well-known consumer and fashion brands, licensed and private label products.

A key partner to major department stores and mass retailers, LF USA combines innovative design, merchandising expertise and deep retail relationships with Li & Fung’s global sourcing platform to build world-class brands.

Rick established the company’s merchandising, marketing, and supply chain management services in the U.S. and Li & Fung's Supply Chain Management (SCM) program. Prior to Li & Fung, he founded Millwork Trading Company, which specialized in private label programs for specialty retailers and wholesalers in the U.S. and Japan. Millwork Trading Company was a joint venture with Li & Fung for 16 years until Li & Fung acquired it in 1998.

With more than 25 years of retail and wholesale experience, Rick has held various merchandising and management positions at specialty retailers in the U.S. He serves as Chairman of the Board of the American Apparel & Footwear Association and as a Board member for “Fashion Delivers” and Board of Governors for the Parson’s School of Design.


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The University of Arizona The Terry J Lundgren Center for Retailing The John and Doris Norton School of Family and Consumer Sciences