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Elie Dekel, President of Saban Brands

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Elie Dekel is President of Saban Brands. In this role, Elie oversees the development of the Firm’s licensing, merchandising and intellectual property opportunities in the U.S. and internationally.

Most recently, Elie served as head of Licensing and Merchandising for 20th Century Fox where he headed the worldwide licensing, promotion and consumer products marketing for many of their film and television ventures, including The Simpsons, Family Guy and Ice Age, among others. Prior to that, Elie worked as an Agent at the Creative Artists Agency (CAA), specializing in content creation and marketing, brand integration and licensing for several of the Agency’s clients such as retailer Kmart and toy giant Hasbro. And previously, Elie was President of Saban Consumer Products/Fox Family Worldwide, where he oversaw the company’s worldwide marketing and branding efforts.

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The University of Arizona The Terry J Lundgren Center for Retailing The John and Doris Norton School of Family and Consumer Sciences