Lindsey Lurie is CMO, IBM Security & Cognitive Applications. In this role, she is responsible for the design and execution of marketing programs globally for the largest enterprise security program in the world. Leading an organization of two hundred marketing professionals around the globe, Lurie’s team helps bring the IBM Security strategy to life through innovative marketing tactics, digital experiences and memorable events. With over 12,000 IBM Security clients, Lurie emphasizes marketing’s role in developing a compelling client journey and creating a client-centric marketing mindset. Her more than fifteen years of experience with IBM spans marketing and communication roles across multiple businesses. Lurie’s areas of expertise include brand marketing, demand generation, product marketing, digital, channel marketing, advertising and event execution. Lurie earned an MBA from Southern Methodist University Cox School of Business, and a BS in journalism from the University of Texas at Austin.