Gwen Morrison, Chief Executive Officer, The Americas and Australasia, WPP The Store
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Gwen's career has been devoted to heightening brand connections throughout the retail environment as consumers move closer to purchase. As CEO, The Americas and Australasia for The Store, Gwen is responsible for extending WPP’s leadership in retail innovation and supporting global resources for WPP group companies throughout The Americas and Australasia. Gwen has an extensive background that spans the disciplines of shopper research, retail strategy development, shopper marketing, brand activation, and technology innovations. Before joining The Store, Morrison was Managing Director of Frankel Brand Environments, where she pioneered the development of in-store brand communications that go beyond traditional principles of merchandising and POP. Gwen led retail initiatives for Disney, Target, The North Face, Ford, Coca-Cola, and Nestle. Additionally, she was a lead consultant on the experience team that launched McDonald’s first digital menu boards. She has been an industry advocate for in-store media, and works with WPP teams to assess media and brand activation strategies utilizing dynamic POP, mobile and other emerging technologies. At The Store, Gwen consultswith the WPP clients on retail trend developments that showcase innovation across channels and retail categories. The Store hosts regular industry events that bring together retailers, brands, and leading experts to share and debate opportunites for growth.
Morrison promotes best practices throughout the marketing community and she has written numerous articles for business publications including Harvard Business Review, Brand Week and Visual Merchandising & Store Design. Her views have ben quoted in The Wall Street Journal, the New York Times, and Business Week. Based in Chicago, Gwen is a regular speaker at retail industry events including the National Retail Federation’s Annual Conference. She is a contributor to the recent book, “Shopper Marketing.”