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Debra A. Pruent, Member of the Management Board of GfK SE

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Responsible for $1.2b Global “Consumer Experiences” SBU of GfK. This division services all global client sectors (e.g. Consumer & Retail, Automotive) across the core practice areas of Innovation and NPD, Brand and Communications, Customer Loyalty and Shopper Insights.

Debra has been a member of the GfK SE Management Board since 2008. Prior to her global responsibility for the “Consumer Experiences” SBU, she was responsible for North America, APAC and the Middle East. She also ran the North American business from 2005 onward.

Debra has many years of experience in market research. Prior to her appointment as Chief Operating Officer, she was the Chief Executive Officer of NOP World Automotive US, which was acquired by the GfK Group in 2005. During her professional career, Debra has built up a strong track record in marketing and consultancy within automotive market research, both on the client and the research institute side. After ten years with General Motors, Debra joined automotive market researchers Allison-Fisher International in 1991, which later became a part of NOP World. Debra holds a B.S. degree in Mathematics and Computer Science from Wayne State University in Detroit, Michigan and an M.S. in Applied Statistics from Oakland University in Rochester, Michigan where she also lectured in the Department of Mathematics.



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The University of Arizona The Terry J Lundgren Center for Retailing The John and Doris Norton School of Family and Consumer Sciences