Jeffery R. Sears
Co-founder and former CEO

“When you set out with your partners to create something that impacts people’s lives, delivers inspired moments in people’s homes with their family and friends, you are a small part of something very, very special. The time in our stores, the care of our teams in the customer’s home, the support from every part of PIRCH is what makes me smile, and feel like I am contributing to something remarkable every day. It is an honor to serve our team and our customers, one that I take very seriously.”

Not many CEOs would post their direct phone number on YELP, but then again, Jeffery is not your typical CEO. A proven veteran of the retail and home improvement world with a history of transformational leadership, Jeffery has had the opportunity to guide numerous companies to unprecedented success. As CEO of PIRCH, Jeffery now brings his passion, visionary approach and depth of experience to a corner of the retail world that is in dire need of some new thinking.

Before joining PIRCH, Jeffery held the position of CEO at Barbecues Galore, a 70-store retailer throughout the southwestern United States. While there, he helped turn around and reengineer the business, saving 576 jobs, and resulting in the company’s eventual acquisition by Grand Home Holdings in 2008.

Jeffery also served as President and CEO of Creative Touch Interiors, a leading interiors partner to the building industry. In a period of just five years, he grew the company from $17 million to $250 million, before agreeing to an acquisition by Home Depot. As part of the deal, Jeffery stayed on through CTI’s transition into “Home Depot Supply.” The division eventually grew to total revenues of $1.2 billion before his departure.

Jeffery’s résumé also includes the President of Tuftex Carpet Mills, a vertically integrated manufacturer of commercial and residential products. The ultimate sale of this manufacturer and value creation ensured its continued existence which now proudly lies under the Shaw Industries banner.

A second generation San Diegan, Jeffery resides with his wife Geri in Rancho Santa Fe Valley where they are deeply involved with their community. The Sears donate time and financial support locally through Pedal the Cause, Challenged Athletes Foundation, The City of Hope, and San Diego State University. In 2006 Jeffery was honored to receive the Spirit of Life Award for his dedication and commitment to City of Hope and cancer research.